Due to our film being a thriller, we had to attract an audience that would be mainly into thriller films, as well as people who are more into other genres that could enjoy the film also. In order to do this, we needed to use various different tension building techniques to keep the consumer interested. As well as doing something thriller watchers would be interested in, we also wanted to create something that they hadn't really seen before and would be intrigued to watch.
The first thing that was a counter type to a stereotypical thriller film is that the clip was filmed in daylight as opposed to at night - which the majority are. We used the music to build up tension, using a violin throughout and adding a funky strong beat to make it more upbeat. Through-out the whole scene, right up until the very end you are not sure are to what the main aim of the clip is, keeping the audience interested. The majority of the film shows her walking through the back roads and pavements making her way to the centre of town. By doing this and not walking along a main busy road the whole time gives the sense she has something to hide. Around the middle of the shot, we have added in some jump shots while she is walking through the battle ditches and past Audley End House. This creates a sense of urgency effectively making the audience wonder where the actress is going in such a hurry.
Another thing we used to build tension was a count down and ticking noise at various different points of the film. This made the audience wonder what the counting down was going to and what the point of it was - which the consumer finds out nearer the end.
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